The dream of establishing this festival was based on the idea of Mr Walid Ben Hassen the owner of  I LOVE EVENTS  corporation for audiovisuals specialized in large screens field and audiovisual product aimed at providing an opportunity for creators and targeted content makers to present their products, find a space for their artistic expressions and show them to the audience.

The festival is worldwide known as the first to be run in open public areas and to visit many countries and cities. Although the organizers chose to start the first session of the festival in Sousse ‘The Pearl of Tunisia and The Mediterranean’, the coming sessions will be held in different parts across the Arab countries and the world that will host its events and show how diverse and rich the festival is.
This event will be a platform to present audiovisual products and an occasion to commercialize local culture and to promote touristic characteristics as well as local products of the cities and countries that host the events and the shows.
In the first session ‘Sousse-August2021’ valuable prizes were awarded to the winners of the international competition which subject was ‘human values’ and to the winners of the local competition under the logo ‘consume Tunisian’, waiting to endorse a third regional competition to underline the beauty of the host city and incite to visit it.